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エイワマリンプロダクツ株式会社

The Time

 

 

Master—

It’s the rice.

 

Salt—

wait for time.

 

Vinegar—

carry time.

 

So—

the fish

can stay as it is.

 

“Before the fish hits the board—

the rice is already set.”

 

 

Sukeroku

“Prep work.”

 

 

Junki-sensei

“Set in place…”

 

 

Master

“Decided already.”

 

So—

Sushi doesn’t wait.

 

Not to eat.Not to teach.

 

 

Sushi Training Seminar (IMP²)

 

As part of a long-standing effort to establish Japanese food culture abroad,a concern began to grow—

 

that if the very first sushi is not good,everything that follows would be lost.

 

So—IMP led a sushi training seminarto address inconsistencies in quality across the market.

 

Ultimately,it was about how sushi would be first experienced.

 

 

More came than expected.Dedicated cooks.Committed operators.

 

They knew fish.

But not rice.

 

The lesson began there.

 

 

Edo—

time, prepared.

 

It took root.

 

And it lives on—

now.

Master Cuts

Act VIII

Sushi and rice. Only now do we finally arrive at vinegar. Through vinegar, time begins to cross paths. You make the raw wait a little. You hand today over to tomorrow. Can sushi wait? …No. It really can’t. Edomae, you see, is cuisine that handles time itself.

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